Webinar: How are leading industry teams using a new market pull approach for academic partnerships?

Ruth Kirk

Ruth Kirk

Content and Communications Officer – IN-PART, Sheffield.

How are leading industry teams using a new market pull approach for academic partnerships?

Traditionally, industry professionals have expressed interest in a specific research area and then had to wait for relevant technologies to arise from universities. Unfortunately, this often slows down the process of research commercialisation and is time consuming for R&D teams who are having to actively scout out suitable opportunities.

In this webinar, we demonstrate how leading industry teams are successfully using a market pull approach for academic partnerships in the form of our proactive scouting tool Discover. We discuss the ins-and-outs of creating a Discover campaign, how universities have previously interacted with them, and answer further questions from the audience about this relatively new approach.


Enter your details below to view the recording and receive updates about future webinars.

If you’re already subscribed to IN-PART, please enter your details and you’ll be taken to the recording.



About IN-PART:

We believe brilliant connections can solve real-world problems. We match research pioneers from academia with decision-makers in industry sectors striving for a greater positive impact.

Our goal is to enable connections from around the world to match academic research with industry on a level playing field. Through our intelligent, matchmaking platform we showcase leading university innovations and connect academics with an international community of decision-makers in industry, creating meaningful dialogue and partnership.


IN-PART, a digital partnering platform for university-industry collaboration.

250+ universities and research institutes around the world currently showcase their research and innovation on IN-PART to find new collaboration partners in industry. R&D teams get free access to the platform (create an account here). There are no hidden costs and we don’t claim downstream success fees.

Discover, a bespoke scouting service for open innovation.

Through Discover, corporate R&D teams can leverage our extended academic network, which reaches multiple teams across 1,200+ universities and research institutes worldwide. In response to a specific research requirement or challenge, Discover enables R&D teams to identify new opportunities for commercialisation or to solicit proposals for new research.

Interested in speaking with our Discover team? Request a demo |  TTO or academic? Sign-up for weekly Discover emails.

IN-PART Webinar - Blog Header - market pull approach for academic partnerships

Copyrights reserved unless otherwise agreed, IN-PART Publishing Ltd., 2021

Blog: ‘Webinar: How are leading industry teams using a new market pull approach for academic partnerships?’

Image credit: Donald Giannatti / Unsplash Licence

Insights View all

Insights into innovation, expertise, and technology developed by university researchers searching for industry partners through IN-PART