Webinars

Webinar: How are leading industry teams using a new market pull approach for academic partnerships?

Ruth Kirk

Ruth Kirk

Content and Communications Officer – IN-PART, Sheffield.

How are leading industry teams using a new market pull approach for academic partnerships?

Traditionally, industry professionals have expressed interest in a specific research area and then had to wait for relevant technologies to arise from universities. Unfortunately, this often slows down the process of research commercialisation and is time consuming for R&D teams who are having to actively scout out suitable opportunities.

In this webinar, we demonstrate how leading industry teams are successfully using a market pull approach for academic partnerships in the form of our proactive scouting tool Discover. We discuss the ins-and-outs of creating a Discover campaign, how universities have previously interacted with them, and answer further questions from the audience about this relatively new approach.

 

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About IN-PART:

We believe brilliant connections can solve real-world problems. We match research pioneers from academia with decision-makers in industry sectors striving for a greater positive impact.

Our goal is to enable connections from around the world to match academic research with industry on a level playing field. Through our intelligent, matchmaking platform we showcase leading university innovations and connect academics with an international community of decision-makers in industry, creating meaningful dialogue and partnership.

 

IN-PART, a digital partnering platform for university-industry collaboration.

250+ universities and research institutes around the world currently showcase their research and innovation on IN-PART to find new collaboration partners in industry. R&D teams get free access to the platform (create an account here). There are no hidden costs and we don’t claim downstream success fees.

Discover, a bespoke scouting service for open innovation.

Through Discover, corporate R&D teams can leverage our extended academic network, which reaches multiple teams across 1,200+ universities and research institutes worldwide. In response to a specific research requirement or challenge, Discover enables R&D teams to identify new opportunities for commercialisation or to solicit proposals for new research.

Interested in speaking with our Discover team? Request a demo |  TTO or academic? Sign-up for weekly Discover emails.

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Blog: ‘Webinar: How are leading industry teams using a new market pull approach for academic partnerships?’

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