How are leading industry teams using a new ‘market pull’ approach for academic partnerships?
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How are leading industry teams using a new market pull approach for academic partnerships?
Traditionally, industry professionals have expressed interest in a specific research area and then had to wait for relevant technologies to arise from universities. Unfortunately, this often slows down the process of research commercialisation and is time consuming for R&D teams who are having to actively scout out suitable opportunities.
In this webinar, we demonstrate how leading industry teams are successfully using a market pull approach for academic partnerships in the form of our proactive scouting tool Discover. We discuss the ins-and-outs of creating a Discover campaign, how universities have previously interacted with them, and answer further questions from the audience about this relatively new approach.
We believe brilliant connections can solve real-world problems. We match research pioneers from academia with decision-makers in industry sectors striving for a greater positive impact.
Our goal is to enable connections from around the world to match academic research with industry on a level playing field. Through our intelligent, matchmaking platform we showcase leading university innovations and connect academics with an international community of decision-makers in industry, creating meaningful dialogue and partnership.
IN-PART, a digital partnering platform for university-industry collaboration.
250+ universities and research institutes around the world currently showcase their research and innovation on IN-PART to find new collaboration partners in industry. R&D teams get free access to the platform (create an account here). There are no hidden costs and we don’t claim downstream success fees.
Discover, a bespoke scouting service for open innovation.
Through Discover, corporate R&D teams can leverage our extended academic network, which reaches multiple teams across 1,200+ universities and research institutes worldwide. In response to a specific research requirement or challenge, Discover enables R&D teams to identify new opportunities for commercialisation or to solicit proposals for new research.
Interested in speaking with our Discover team? Request a demo | TTO or academic? Sign-up for weekly Discover emails.
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Blog: ‘IN-PART Webinar: How are leading industry teams using a new ‘market pull’ approach for academic partnerships?’
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