Universitat Politècnica de València use new analytics and engagement metrics to inform commercialisation

The Office for the Promotion of Research, Innovation and Technology Transfer at the Universitat Politècnica de València were one of the first teams to get access to our new Data Insights dashboard which is currently being rolled out to the universities subscribed to IN-PART. Universitat Politècnica de València (UPV), who joined our matchmaking platform in 2017, is a Spanish university with a focus on science, technology and industry collaboration. Research at UPV spans diverse fields from green biotechnology, biomaterials and biomedical engineering to photonics, robotics, energy, construction and civil engineering.

Cristina Alemany Lázaro, a Research and Technology Transfer Officer at UPV has used the new Data Insights dashboard to help inform decisions about the future prospects of technologies developed by UPV researchers. Specifically, she looked at comparing the number of article reads for a given technology with the number of times that it’s been sent to relevant R&D experts, in order to gauge the level of industry interest.

After evaluating the data on her technology portfolio in the Data Insights dashboard, Cristina said:

I think that this new functionality is very useful because it allows us to decide on the marketing strategy for each of the technologies, knowing the impact that this technology has had among companies

With the Data Insights module now integrated into UPV’s workflow, it sets up Cristina and her team to make decisions based on a technology’s general viability and impact, allowing them to personalise their marketing strategy for individual technologies.

You can view UPV’s full technology portfolio on IN-PART.

Or read more profiles of how TTO’s are using our matchmaking platform on our case studies page.

Written by Joseph Ferner. Edited by Alex Stockham. Formatting by Ruth Kirk.

Copyrights reserved unless otherwise agreed – IN-PART Publishing Ltd., 2021: ‘Universitat Politècnica de València are using new data analytics and engagement metrics to inform commercialisation’

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