University of Manitoba: Determining commercialisation potential using objective industry engagement data

The University of Manitoba is the oldest university in Western Canada, established in 1877, and amongst the leading research-intensive institutions across the country. Since joining IN-PART’s matchmaking platform in 2020, they have showcased a range of cutting-edge technologies which have been proactively shared to senior-level R&D professionals across our global industry network.

Minli Huang, from the Partnerships & Innovation team at the University of Manitoba, summed up their experience so far: “We’ve been using IN-PART for about a year and the business development activities have been great. In this time, we’ve received industry feedback on our technologies, and started conversations with companies via phone calls and email follow-ups. So far, we’ve been very satisfied and impressed by the results.”

Introductions made through IN-PART have helped Minli and her colleagues to establish new and ongoing relationships with a range of companies. In particular, by gaining access to the relevant R&D decision-makers through IN-PART, they have gained a clear understanding of each company’s strategic areas of focus. Minli explains, “That’s very helpful for us, especially during COVID when R&D priorities have been prone to change, so we can keep track if and when their interests shift from one particular technology to another.”

Alongside this, Minli has been using the new metrics and visual analytics on the Data Insights feature we launched earlier this year: “I am very impressed by the new dashboard –  it’s very helpful for data visualisation and the team loves it! It is very important for our university, especially for the tech transfer office, to get an objective measure of what types of technologies have commercialisation potential. The platform data provides us with the backup and the foundation for any conversations that we might need to have with the researchers, and the data also provides insight to the researchers for their ongoing research activities and technology commercialization.”

You can view the University of Manitoba’s full technology portfolio on IN-PART.

Read more success profiles and case studies of partnerships initiated through IN-PART’s matchmaking platform for university-industry collaboration.

Written by Stephen Muddimer. Edited by Ruth Kirk. Formatting by Frances Wilkinson.

Copyrights reserved unless otherwise agreed – IN-PART Publishing Ltd., 2021: ‘ University of Manitoba: Determining commercialisation potential using objective industry engagement data’

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We believe brilliant connections can solve real-world problems. We match research pioneers from academia with decision-makers in industry sectors striving for a greater positive impact.

Our goal is to enable connections from around the world to match academic research with industry on a level playing field. Through our intelligent, matchmaking platform we showcase leading university innovations and connect academics with an international community of decision-makers in industry, creating meaningful dialogue and partnership.

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Image credit: Matt Artz / Unsplash License